Why this tiny German hearing aid is going viral in the U.S., and the secret behind its success

“NO” to the big, bulky hearing aids of the past. “YES” to a smaller, smarter hearing aid that delivers the speech clarity people actually want and need. Let’s be honest, no one dreams of wearing hearing aids. People think they’re big, beige, and frankly ugly. But times have changed!

The founders of hear.com, Paul Crusius and Dr. Marco Vietor, just unveiled something new—an immediate best-seller developed by top German hearing aid engineers from Signia. It’s the new Horizon IX hearing aid: an impossibly small, ultra-discreet device that boasts unprecedented speed, power, and precision.

Why is Horizon IX such a game-changer? Because it tackles the heart of issue for people with hearing loss—it solves the problem of speech clarity. Paul Crusius puts it best: 'It’s not just another hearing aid. It’s a game changer. And it’s something people actually want to wear.”

It’s no wonder Horizon IX has taken the U.S. by storm since its release earlier this year, offering hope and unprecedented clarity to thousands across America.

Hearing aids Horizon IX hearing aids combine powerful German technology with a tiny design. In fact, many users say that people can’t even tell they’re wearing a hearing aid.

What’s so special about Horizon IX?

Well, for one thing, they’re the exact opposite of those big, beige things people think of when they hear the word “hearing aid.” But according to Paul, that’s just the tip of the iceberg:

“The real magic is in the sound—in what we call ‘Speech Clarity.’” At hear.com, that’s not just a feature, it’s our primary focus—improving conversation and connection is what matters most.

That's why Horizon IX boasts one of the world's first dual processing systems—a breakthrough engineered to double the power and, consequently, double the clarity in conversation. If you've ever felt like people were mumbling or wished you could hear more clearly through the background noise, Horizon IX is the ultimate solution.

Amazing speech clarity means no more mumbling or missing things, just clear, vibrant sound. With Horizon IX, conversation is effortless.

This means that Horizon IX offers all of the usual benefits of modern hearing aids—from smartphone connectivity to Bluetooth streaming—with the added bonus of something completely new: they can process speech and background noise independently, then recombine them for unparalleled, crystal clear sound.

What exactly does Horizon IX have to offer?

More than you think!

  • Amazing Speech Clarity™

    Effortlessly understand even with background noise, thanks to dual-processing

  • Bluetooth connectivity

    Stream music and phone calls directly to your BTE hearing aids

  • Bluetooth connectivity
  • Rechargeable lithium-ion batteries

    No expensive batteries needed, simply charge overnight

  • Rechargeable lithium-ion batteries
  • Virtually invisible design

    Disappears inside or behind the ear

  • Backed by audiologists

    Recommended by thousands of hearing specialists across the U.S.

  • Loved by long-time hearing aid wearers

    Significant improvements in speech clarity, listening comfort, and overall satisfaction

  • Loved by long-time hearing aid wearers
  • Easy, comfortable fit

    All-day wearing comfort, easy to combine with glasses

  • Free smartphone app

    Adjust settings for every listening situation easily via smartphone

  • Ultra HD sound

    For maximum sound quality & clarity

  • German technology

    Developed by top audio engineers from Signia (formerly Siemens)

Hearcom office The latest Horizon IX hearing aids are shipped daily from hear.com headquarters to the top hearing specialists across the U.S.

Where can I get Horizon IX?

As of June 2025, hear.com has partnered with over 2,000 specialists to ensure the new Horizon IX hearing aids are available across the U.S.

Now, Americans everywhere can experience maximum speech clarity & effortless hearing in any situation—from cozy dinners to festive family gatherings—all with a device so discreet and comfortable, you'll completely forget you're wearing it.

Most people who try Horizon IX report the same thing: “I wish I had done this sooner.” And their friends and family always agree. So don’t wait and wish you’d done it sooner.

As Paul says, “Hearing is believing, and this is your chance to experience just how much better life can be with this one, small step.” Get started today.

Happy customers Already more than 540,000 satisfied hear.com customers throughout the U.S.

Dr. Emily Russell

Dr. Emily Russell is a lead audiologist at hear.com, a global leader in hearing care and the largest online retailer of medical-grade hearing aids. Dr. Russell graduated from the University of Oklahoma Health Sciences Center and has performed hundreds of Teleaudiology appointments to help people find greater access to hearing healthcare. Outside of audiology, Dr. Russell enjoys spending time hiking, skiing, and traveling with her friends and family, and has two dogs, Baxter and Piper.

Related Articles

hear.com founders

Take our free 2-minute question-based hearing test!

It will help you make an informed decision on treating your hearing loss.