NEW!’s most powerful devices yet: Horizon IX hearing aids.

The cost of hearing aids: Why do hearing aids cost so much?

In the U.S. today, almost 40 million people are living with untreated hearing loss. While a lack of transportation, access to hearing care clinics, and the stigma of wearing hearing aids can all contribute to people not seeking care for their hearing, one major reason some people don’t move forward with wearing prescription hearing aids is cost.

From communication struggles to not being able to hear a car coming when you’re crossing the street to cognitive decline, untreated hearing loss can be dangerous and cause both short- and long-term challenges. That’s why if at all possible, the cost of hearing aids should never be a deciding factor when it comes to your hearing health. Your hearing is just as important as and linked to your physical and emotional health. But, your budget matters, too.

Why are hearing aids so expensive? Let’s take a look.

Prescription hearing aid cost ranges anywhere from $1,500 to about $8,000 per pair. There are many factors that impact the cost.

  1. Technology

Hearing aids are available with basic, mid-level or advanced technology. Advanced hearing aids technology, included in the most expensive hearing aids, can offer things like faster sound processing for crystal-clear sound, more channels that can separately process sounds like speech and background noise, Bluetooth and smartphone connectivity, health trackers, acoustic motion sensors that automatically adapt to your environment, and much more.

While shopping around, focus on the features of each hearing aid. Then, think about which hearing aid would best support your lifestyle and give you the best hearing experience every day and during your interactions.

  1. Style/Type

Whether you choose an in-the-ear (ITE) or behind-the-ear (BTE) hearing aid, it can impact the cost. For example, an in-the-canal (ITC) hearing aid can be more expensive, as they’re custom made to fit the shape and the size of your specific ear canal and are the most invisible device on the market.

  1. Materials and research

We’d be remiss if we didn’t point out that ongoing hearing aid research and the parts themselves, such as the housing, speaker, receiver, and amplifier, also contribute to the total cost.

  1. Distribution

Distribution and retailer costs are another factor in the price of hearing aids. As of 2024, consumers can’t purchase prescription hearing aids directly through a manufacturer, as they can only be dispensed through a state-licensed hearing care provider.

Are expensive hearing aids better?

When it comes to technology, yes. The higher the technology level and faster the technology chip, the better you’re going to hear. You’ll hear sounds and speech more clearly, especially if there’s a special speech boost feature built in, such as in our IX hearing aid line.

However, you may find that a mid-level device works best for your individual needs. You may not want or need all the bells and whistles that come with an advanced device. Outside of price and technology, comfort and fit are important as well. So be sure to weigh all the factors when you’re shopping around.

As we said before, budget matters. At, we suggest getting as much technology as you can afford, as you’ll have a better experience overall, and much less frustration. Think of hearing aid as an important investment not only in your hearing, but your overall health and well-being.

Why trust

At, we’ve helped more than 300,000 people across the U.S. improve their hearing and well-being. With your purchase, you’ll get 45-days to try your new hearing aids out in your everyday life at no risk. With our 100% money-back guarantee, you can feel confident putting your hearing in our hands.

Rick Rutter

Rick developed hearing loss as a child, so he's familiar with the challenges it creates. He's worn hearing aids for over 10 years and now leads product marketing for to encourage everyone to get the hearing care they need to live well.

Related Articles founders

Take our free 2-minute question-based hearing test!

It will help you make an informed decision on treating your hearing loss.